(To download this file, 
right click on the link, and
choose "Save Target As...",
then save it on your
computer. Many people just
save it to their desktop.)

- - - - - - - - - - - - - - - - - - - -

Lesley Everett








Personal Branding Expert


Lesley Everett is recognised as a thought-leader and international authority on Personal Branding. She is a highly-rated and well-respected conference and keynote speaker, author, columnist and media personality.

She has a unique ability to inspire audiences with her special blend of professionalism and fun interaction. This, teamed with the directness that the subject requires, has resulted in an impressive international blue-chip and FTSE 100 client list, presenting to audiences across the globe.

I interviewed Lesley while she was in New York promoting her new book, "DROP DEAD BRILLIANT: Dazzle in the Workplace with Confidence and Panache."

SHOW NOTES

- Introduction of Lesley Everett and her personal branding concept.

- How'd you come up with the title?

- What inspired you to write this book?

- Who are some of your clients, Lesley?

- What works most effectively for them?
-
- Is making a "first impression" really that important?

- What are the key elements for making a good "first impression"?

- A good handshake.

- Be truly interested in the person you're talking to.

- How should we use the your action plan?
  - Get clarity.
  - Get feedback.

- How important is personal branding when it comes to a strong corporate brand?

- How do you brand yourself as the CEO?

- Is it hard to develop personal branding skills?

- Build on your strengths.

- It's about more than just nice clothes.

- How professional does your voice sound?

- How important is grooming in regards to personal branding?

- Color matching can make you look sharper.

- What are your thoughts about "casual Friday?"

- Getting it right improves your credibility.

- How do you want to project your personal brand?

- Is accessorizing important? What about shoes?

- Watches and pens make a statement. Make your own color ink.

- What should people take with them after reading your book?

Where can we get your book? AMAZON.



Lesley's website: www.lesleyeverett.com/