(To download this file, 
right click on the link, and
choose "Save Target As...",
then save it on your
computer. Many people just
save it to their desktop.)

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Margo Berman








Marketing Expert


I interviewed Margo about marketing, and specifically about her new book, "Street-Smart Advertising: How to Win the Battle of the Buzz."

SHOW NOTES

- Who was the audience you are trying to reach with this new book?

- How long did it take to write?

- How will people use your book?

- A springboard to new ideas.

- What are the mistakes made by enterpreneurs?
- strategy
- positioning
- branding
- slogan

- Spell-check your message.

- What is the Battle of the Buzz?

- What is the best weapon to use in the battle?

- Engaging the consumer. Entertain your prospect.

- Consumer-created content.

- Turning the book into a webinar.

- New site for "Street-Smart Marketing"

- New 6-CD set.

- Up-coming webinar.
- typography
- campaign strategy
- interactivity
- self-promotion
- innovation

- New book about the relationship between art director and copywriter, "Collaborative Copy & Design".

- Two DVDs in production
- Street-Smart Advertising- A Live Session
- Soaring, not Just Flying

- Mental Peanut Butter CD
- branding techniques that stick
- catch your attention
- slogans, logos

- Where can we get your books, CDs, DVDs?
- websites-
- www.unlocktheblock.com
- www.street-smartadvertising.com

- How much does it cost to join in your webinars?

- Self-promotion
- Slinky giveaway
- innovative ideas
- keychain with silver car, whistle, flashlight


Close- Let's talk again when the next book comes out.

Margo's website: www.street-smartadvertising.com