I've discovered the magic secret to getting companies to perform like a champion racehorse. It took me my entire career to really figure it out, but boy do I have it down and boy does it work.
In a nutshell: You can attract far more prospects to take a look at what you have to offer by offering education than you’ll ever get by offering your product or service.
Most companies are totally reactive, rather than proactive. Moreover, they have to constantly recreate the wheel because they never stopped to create a formal process or standardized training program in the first place.